Category: Business

[ad_1] Marketing mix is one of the major concepts of marketing. According to the traditional base, there are 4Ps of marketing. These are referred to as the marketing mix. But in the modern use...

[ad_1] Why does the debate over offline vs online marketing continue? Since the advent of the Internet, business owners, marketing experts and ecommerce gurus have debated the pros and cons of offline vs online...

[ad_1] Want to know how to market a dog training business? Today there are more and more people who want to train dogs for a living. Unfortunately many dog trainers are forced to train...

[ad_1] The face of Canada has changed dramatically over the last 20 years. So has ethnic marketing. Statistics Canada reports more than 200 ethnicities are now represented in this country. Immigration accounts for more...

[ad_1] For business owners who are curious to learn about the distribution method of network marketing, here is a SWOT analysis of the industry. Strengths: For decades business owners have noticed that word-of-mouth advertising...

[ad_1] Whether you are a retailer of a product or service, the fact is that you will need to effectively market that commodity. Marketing strategies will vary, unless of course you have an online...

[ad_1] There are many skills needed to be a successful marketing director in the sports world. After referencing some job descriptions and people in the sports industry, the seven skills I found to be...

[ad_1] “Without customers you have no business, you have absolutely nothing”. The best way to get customers is from referrals and sales leads. A sales lead or prospect is a business opportunity to gain...

[ad_1] Introduction The creators of the Balanced Scorecard, Robert Norton and David Kaplan, view the customer value proposition (“CVP”) as the “heart of strategy”. They very succinctly stated that: “Strategy is based on a...

[ad_1] Mortgage marketing to realtors can be an easy and enjoyable process. Having a steady flow of referrals from real estate agents is a great way to insure the continued growth of your business....